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  • Heat transfer fluid specialists to help businesses at agricultural energy event

    Agricultural and rural businesses from across the country are set to learn more about improving energy efficiency when heat transfer fluid specialists Kilfrost exhibit at the Energy Now Expo 2020.

    The event is part of the Energy and Rural Business Show, taking place on Tuesday and Wednesday (March 3rd and 4th) at the East of England Arena in Peterborough, and provides information and guidance on renewable energy and carbon management.

    There are three sections within the show, including the Low Emission Expo and Rural Business Expo – with the Energy Now Expo focusing on renewable energy options available to support farmers and landowners to sustainably manage their energy usage.

    The Kilfrost team will be on hand at the Ground Source Heat Pump Association Pavilion (stand 123) to share their pioneering industry expertise with attendees.

    Bob Kane, Head of Sales and Marketing, said: “Our specialists have formulated Kilfrost GEO, an advanced heat transfer fluid which greatly improves the performance of closed loop ground and water source pumps.

    “It’s a non-toxic alternative to its competitors but that increase in safety does not compromise its effectiveness. In fact, it delivers an immediate increase in pumping and heat transfer efficiency, meaning rural businesses using GEO see significant long-term energy savings.

    “It’s classified as non-hazardous by CLP/REACH and is free from nitrates, nitrites, borates, heavy metals and phosphates. Naturally, we know those working within the agricultural sector have environmental impact at the forefront of their minds, which is why we’ve worked hard to design a product with these credentials.

    “We’re looking forward to attending the event, and meeting lots of agricultural teams to talk to them about getting the most out of their heat pumps.”

    Visit for more information or to book tickets. To find out more about GEO and the range of other specialist products from Kilfrost, visit

    For further editorial information, please contact:
    Chris Bentley | Zen Communications | +44 (0)1952 200722


  • Mark’s making a buzz in business with help from Kilfrost

    A business is making a beeline for success thanks to a donation from Kilfrost, as part of its support for ex-servicemen and women across the UK.

    Mark Sines suffered Post-Traumatic Stress Disorder after being badly injured during military service – an issue that returned when he was recently assaulted.

    He found an unlikely source of comfort in beekeeping and has since set up a small business thanks to help from X-Forces Enterprise (XFE), the leading UK organisation for enterprise in the military community.

    Mark is now keen to build on the early success of Harnham Honeybees, based in Wiltshire. And support from Kilfrost, a corporate member of XFE, will help to make his dream come true.

    He has so far been operating with just two beehives but, thanks to an £800 donation, will soon introduce four additional colonies and expand into honey-related skincare products too.

    Gary Lydiate, CEO of Kilfrost and Non-Executive Director with XFE, agreed to offer the company’s support after receiving a heart-warming letter from Mark in November.

    Gary said: “It was touching to read Mark’s story and fantastic to hear that, after setting up a small business, he’s now looking to expand.

    “We’re delighted to be able to help him through our partnership with X-Forces and I very much hope his business goes from strength to strength as a result.

    “X-Forces Enterprise offers fantastic support to members of the Armed Forces community. It promotes enterprise, helps to develop business opportunities and provides a tremendous level of training and funding.

    “As a company, we’ve supported the organisation since 2015 and it’s wonderful to be able to make a difference to people who deserve our help.”

    Mark suffered both physically and mentally after sustaining terrible knee and lower spine injuries during service in Northern Ireland in the 1980s.

    It took three major operations and a year of determination and perseverance before he could walk again and events took their toll on his mental health too as he developed PTSD.

    The illness returned just three months ago after he was the victim of an assault outside his home.

    Beekeeping was one of a number of coping strategies for Mark, who completed a course through Help4Heroes alongside wife Claire held at Sinah Common Honey – a well-established apiary in Hayling Island, Hampshire.

    He went on to set up Harnham Honeybees after seeking help from XFE and received strong support from John Geden, the founder of Sinah Common Honey and himself an ex-serviceman turned beekeeper.

    For further details:

  • Christmas Comes Early For Haltwhistle Hospital

    A popular local hospital has been handed an early Christmas present – thanks to a company based in the same town.

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  • A logo that tells a story

    The Kilfrost logo captures the exuberance and optimism of the 1950s, the decade it was created. Its design tells the story of the company’s international outlook with its roots in an era of innovation. The letters look like they flow straight from the artist’s paintbrush, which gives them a dynamic and forward-moving appearance. This fluidity combined with a covering of snow suggests that, no matter how cold it gets, the Kilfrost letters will continue to flow.

    This painted style of lettering evokes the spirit of aviation. Talented servicemen and professional civilian artists used this style for nose art paintings on air force planes in WWII. These paintings were a way to identify friendly units, and flight crews chose painted pinups with messages and memories of home to bring the planes luck.







    Nose art on WWII US air force planes

     The iconic Ray-Ban Aviator sunglasses logo also features a painted style of lettering. The sunglasses became famous worn by screen legends including James Dean and Tom Cruise (who wears them in the Top Gun movies). The Aviators were originally designed to protect US air force pilot’s eyes while flying, then after the war ended both Ray-Ban and Kilfrost made the transition from military to commercial production.







    The fluid spontaneity of this style of painted letters reflects the more relaxed attitudes in this post-WWII era, as people now looked to a future of peace and opportunity. Technology was creating exciting new possibilities like air travel for business and pleasure. The 1950s became the “Golden Age” of flying. The arrival of television brought visions of faraway countries that ignited aspirations for travel and fuelled a spirit of adventure. Kilfrost was a part of this as the products were now used by commercial airlines and by expedition teams to the Antarctic and Greenland.

    This was a decade of prosperity when more people than ever before had disposable income that they could spend on everyday and luxury items. The advertising industry became big business, and signwriters were busy painting signs along every high street. Many products and their signwriting-style logos became classic household favourites when rationing ended and luxuries like chocolate, ice cream and breakfast cereal were no longer exotic treats.








    While some of the logos have their roots in the 1800s, we’ve come to associate these brands with the 1950s because advertising and the new consumer culture made them popular with a mainstream audience. The Coca Cola logo first appeared around 1900, but we’re more likely to associate it with the 1950s American Dream of ‘opportunity, life, liberty and the pursuit of happiness’.

    These logos are in a lettering style known as casual script. An example of this is the font ‘Brush Script’, which was designed in America in 1942. The letters look like they’re created with a brush loaded with paint, and not the pen nib of formal calligraphic script styles.





     Brush Script and Edwardian Script

     Kilfrost’s casual script lettering features snow over the word ‘frost’, which is an example of ‘typography parlante’. This term comes from ‘architecture parlante’ or ‘talking architecture’, which describes buildings that look like their function. Examples are the big doughnut near LAX and the big hot dog in Coney Island. The definition of the word typography is the style and arrangement of letters, so typography parlante means that the letters look like the word’s meaning. Typography parlante was very popular in this era of exuberant optimism and there are lots of examples in signwriting and lettering books of the mid-20th century.






    Examples of typography parlante. Speedball Text Book: Lettering, Poster Design, for Pen or Brush by C. Howard Hunt Pen, 1941.

    Typefaces and lettering styles reflect the mood of the time they are popular in, like fashion or architecture. The decades before the Kilfrost logo saw the sensible ‘keep calm and carry on’ Gill Sans typeface (1928) and the traditional, formal Times New Roman (designed for The Times newspaper, 1931) become popular. Casual scripts and extra ornamental details fell out of favour towards the end of the 1950s when the ‘less is more’ minimalism of Modernism and typefaces like Helvetica came into vogue.





    A female graphic designer in Newcastle Upon Tyne designed the Kilfrost logo in the 1950s. We don’t know her name as the archives were lost in a fire, so we’d love to hear from you if you know anything about her?

    In summary, there’s more to the Kilfrost logo than meets the eye. It’s a visual representation of the technology that keeps industry flowing in frozen weather conditions and it tells the Kilfrost story originating in an era of optimism and innovation.

    By Sarah Hyndman

    Sarah is the founder of Type Tasting and the author of ‘Why Fonts Matter’, ‘How to Draw Type and Influence People’ and ‘What’s Your Type? The type dating card game’.

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  • Dairy and Poultry Industry Could Save Energy Costs Thanks To Revolutionary Heat Transfer Fluid

    Kilfrost will demonstrate the benefits of two revolutionary products in geothermal heat transfer and environmental safety from today (November 6) at Farm Business Innovation 2019.

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